RMPBS News
Southwest Colorado’s only Mexican grocery store offers flavors of home
4/23/2025 | 2m 49sVideo has Closed Captions
Southwest Colorado’s only Mexican grocery brings home flavors and community together.
Esmeralda’s Ranchito in Cortez is southwest Colorado’s only Mexican grocery store. It serves fresh tortillas, tamales, and imported Mexican goods. Despite rising tariffs, the store has become a cultural hub—offering a taste of Mexico and building community across language and background.
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RMPBS News is a local public television program presented by RMPBS
RMPBS News
Southwest Colorado’s only Mexican grocery store offers flavors of home
4/23/2025 | 2m 49sVideo has Closed Captions
Esmeralda’s Ranchito in Cortez is southwest Colorado’s only Mexican grocery store. It serves fresh tortillas, tamales, and imported Mexican goods. Despite rising tariffs, the store has become a cultural hub—offering a taste of Mexico and building community across language and background.
Problems playing video? | Closed Captioning Feedback
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Learn Moreabout PBS online sponsorshipWhen I got here, I was 18 years old.
It's just like, okay, Im going to get married, have kids, and that'll be it.
But I never thought I'm going to have an store someday.
I am from Baja California, Mexico.
I've been in Colorado since 2000.
And then when Covid hit, they have to close around February of the 2020.
So that's when we got agree to, yes we're going to buy it.
They have technically the same thing we have but we keep adding more stuff.
My kids, they love Mexican candy.
And the closest place we have to get those, it's going all the way to Farmington.
And it's like one hour and 30 minutes to go that way.
The customers, they love all the suckers.
They love Mexican candy with the spicy in it.
The first day we opened the store, I was pretty nervous because I do retail before, but I didn't do nothing related with the commercial kitchen.
We start getting here at 5:00 in the morning and getting ready to open at six for breakfast burritos for the workers.
Yes, you can get those like, let's say McDonald's, but no fresh make like restaurant.
It's just here The day start here pretty busy because we have to make our flour tortillas.
We make about 30 to 35,000 a day.
We make about 200 or 300 tamales a day.
It is hard for being busy back in the kitchen and trying to take care of our customers.
I promise I'll get some of those for you next time.
All right.
I love the customer service.
I love my clients.
For me, it's like, have a ton of friends and family running the store.
It's a good amount of Hispanic people here in Cortez.
The ones I never seen before.
after we opened the store.
Then it's just like, oh, I don't know that family.
I didn't know this family, you know?
When they come in, they're like, oh my goodness.
We feel like we're Mexico because you have the music.
The food is Mexican food and the candy and, you know, people speaking Spanish.
I think that give us a little bit of a part of Mexican for us.
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RMPBS News is a local public television program presented by RMPBS